Facebook, Inc. Is a is a social media and technology company based in Menlo Park, California. It was founded by Mark Zuckerberg. Today, Facebook has become one of the most valuable companies. It is by far the most popular social networking site. It is one among the top five technology along with Microsoft, Amazon, Apple and Google.
Facebook offers many other products and services beyond its social networking platform which includes Facebook Messenger, Facebook Watch, and Facebook Portal. Facebook has also acquired Instagram, whatsApp and oculus. It also has a 9.9% stake in Jio platforms.
Facebook makes it easier for you to connect and communicate with family and friends online. It was originally designed for college students in 2004 by Mark Zuckerberg while he was enrolled at Harvard University. By 2006, Facebook was made accessible to anyone over the age of 13 with a valid email address could join Facebook. Today, Facebook became the world’s largest social network, with more than 1 billion users worldwide.
Although there are many other ways to communicate online, what makes Facebook unique is its ability to not only connect with people but also share your ideas, views, personal details etc. For many people, Facebook has almost become a mandatory part pf being online much like having an email address. Facebook has become so popular that other websites have worked to integrate with Facebook. A single Facebook account can be used to sign in to different services like games and many other apps across the web.
Using Facebook, you can send messages and post status updates to keep in touch with friends and family. You can also share different types of content, like thoughts, photos, videos and links. But sharing your posts on Facebook is little different from any other type of online social media communication. things you share on Facebook are more public, Unlike email or instant messaging, which are relatively private. Facebook posts are usually seen by many other people.
Although Facebook offers various privacy tools to help you in limiting the people who can see the posts you share, it’s also important to understand that Facebook is actually designed to be more open and social than traditional communication tools.
How to Sign Up for a Facebook Account ?
- follow these three easy steps to signup for Facebook account
- Visit the website www.Facebook.com
- On the homepage, fill your details like first name, last name, mobile number or email, password, birthday, and gender.
- Click on “Sign Up”.
How to Set Up Your Privacy Settings?
After signing up for a new Facebook account, you can adjust your privacy settings to control who can see your profile, your personal information and other things like your photos, posts. Follow these four simple steps to change your privacy settings.
- Find the downward pointing arrow on the top right corner of any Facebook page and click on it
- Click on “Settings”.
- In the left sidebar, find “Privacy” and click on it.
- Set the people who are allowed to see your past and future posts.
- You can also control how users can find and contact you.
Benefits of Facebook for business
A Facebook page give you many potential benefits for a business on any scale. Having a business page on Facebook is equal to having a website. The benefits of having a business page are listed below:
Facebook is a low-cost marketing strategy:
Marketing activities that usually cost thousands of dollars on other channels can be used on Facebook for a very minimal cost. This makes Facebook ideal for small to medium businesses with a low marketing budget. Larger businesses can also use marketing concepts and themes through Facebook before going for large campaigns.
Share basic information about your business
You can publicise your business name, address and contact details on your Facebook page. You can also briefly describe your products and services. You can attract other Facebook users and your target audience.
Share pictures and videos from your business
Apart from allowing you to post text, Facebook lets you upload pictures and videos from your business. This is a powerful way to communicate with customers and potential customers, allowing them to see your product or service and take decision without actually having to visit your premises.
Facebook also allows its users to ‘tag’ photos and videos to indicate if another Facebook user appears in them. This function can be considered to promote your business. For example, a tour operator can post a photo or video on their page or timeline of a group and then invite each participant to tag their image in the photo. Each tagged image will be shown as an update on the participant’s Facebook account timeline, where the tagged person’s friends will see the pictures and video too. This helps in increasing the level of interest in the picture, video and your business too.
But be careful while tagging others on your posts. It can be a privacy issue as some of the Facebook users are sensitive about being tagged in public posts. Therefore, it is better to take their opinion before tagging them, rather than doing it on their behalf.
Talk to existing and potential customers
You can use your Facebook account to ‘communicate’ to existing and potential customers by posting and receiving messages. But make sure that you do not use Facebook to aggressively promote your products or services. You’ll have much greater and assured success if you only share the information related to your business which is actually useful or interesting to your targeted audience and other users. This helps in increasing your credibility and promotes your business by building long-term relationships with your target audience and other users. For example, a beautician could post tips for skin care, hair care, other advices etc.
You should also listen more than you talk. Paying attention to what the market and users think of your business, your industry, a product or a marketing campaign can provide valuable insights and inputs.
Provide customer support
Customers can post their after-sales queries on your Facebook wall, and your company’s staff members can answer them on the wall. This is actually more efficient than having conversation over phone calls, and also allows other customers to read common questions and answers without having to approach the company individually.
Raise brand awareness and promote positive word-of-mouth
You can also increase the reach your business’s profile on Facebook by encouraging the existing and potential customers to hit the ‘Like’ button and increase likes by sharing with their friends on your Facebook page. Once a customer likes your page, they will receive your posts and other updates on their wall, where they and their friends also can see them. This helps you in building awareness of your business among users, and to associate your friends and other users with your brand. Customers can also post positive feedbacks about your products or services, on their walls where their friends can see.
Facebook can steer traffic to your website
To increase the reach of your business, You can include a link to your website on your Facebook page. In fact, many businesses reported that the major benefit of Facebook is the extra traffic that it steers to their site. Visitors who come to the website can be exposed to stronger marketing messages and, often, the option of buying goods and services.
Customers who come to your website from Facebook are likely to be more active and interested than an average visitor, because they already have a knowledge of your business and were motivated to click the website link.
Facebook analyses all the information that every user enters into their profile. As the owner of a business page, you can pay Facebook to use this information and deliver your advertising to a specific group of people.
For instance, a book store could use Facebook to calculate how many people over a certain age have listed reading as their hobby. They can then develop few ads for newly published books, and pay for them to appear only on the walls of those few people. Advertisements usually appear on the right-hand side pages on Facebook.
Offer deals through Facebook Places
Facebook Places is a feature that allows its users to ‘check in’ on their mobile devices at a particular place they visit, so that their friends can see their location on Facebook. Facebook Places also identifies popular places close to where a user checks in.
Businesses can use Facebook Places to send them a list of nearby businesses by offering them deals like discounts, freebies, loyalty, rewards etc when a user checks into a neighbourhood area or a business. Only those pages that have been listed as a Company or an Organisation or a Local Business in the category they set up can add a location.
Tips for successful marketing through Facebook
To market your business successfully on Facebook, you need to understand the unique opportunities provided by Facebook, and how it is different from other social media websites. You shouldn’t market on Facebook like you do in a magazine, just like you wouldn’t run a radio ad on television.
Don’t use Facebook for the ‘hard sell’
People consider Facebook as a fun social space where they communicate with other users, chat to friends, check out photos and videos, and relax. A business holder needs to join conversations to become part of a community, rather than being a business ‘outsider’ who tries to promote their products or services aggressively.
Aggressive selling tactics such as using advertising slogans, posting repeatedly about a particular product or service, or providing lists of products and prices in isolation from any related conversation or continuously messaging your customers will result in other users ‘unfollowing’ you. This may even lead the users to post negative feedback and comments about your business.
Have a clear goal and strategy
When you own a business, It’s important to have a clear goal for using Facebook, and a proper strategy to achieve that goal. For example, a cafe might decide that its goal is to increase sales generated by Facebook by 15% in the next 3 months. Their strategy could include:
- creating an attractive post every morning featuring a speciality of the day, giving them a coupon code so that the sale can be tracked to Facebook
- posting a daily photo featuring a customer who is its ‘best customer’ of the day
- encouraging users to post their own photos of them enjoying the food in your cafe.
Setting a goal and a proper strategy and following it will give you a direction for your Facebook marketing and a way to measure your success.
Create a human voice for your business
Facebook users are more likely to chat with other people but not to an impersonal business. Whoever manages your Facebook page must be able to write in a formal voice that sounds real and likeable, using a style that suits your business. They also need permission to express things in their own words, not in the company’s jargon or ‘official line’ tone.
Unlike traditional media such as magazines or television, other online medias like web pages, social media are built around frequent updates. A recent study states that Facebook users check their page more than 25 times per week, and they need to see that you are regularly posting new material and keeping your pages active and updated. few guides recommend businesses to post at least once a day, but make sure that your post has interesting content, and judge how often your audience wants to hear from you.
Encourage comments and reply quickly
Encourage other Facebook users to respond to your posts by reacting or commenting on your posts about your business or a topic that’s of interest to them and you. When they post, make sure you respond quickly at least within a day. Failing or delaying to respond will weaken your Facebook friends’ and customers’ willingness to engage with your business page, and they will gradually drift away by either unfollowing your or blocking you.
Use pictures and videos
Good Pictures and videos are a major element of Facebook’s appeal. Use them frequently to keep your friends or users engaged and entertained.
- a clothing retailer could post photos of new stock arrivals or request the customers feedbacks and post them
- an interior designer could post day-by-day pictures of a house or a commercial building they are designing
- a personal trainer could post an instructional video of how to do a particular exercise.
Interact with users about offers, contests, games, surveys, etc. Users like it when Facebook is fun, and when it delivers something unique that they don’t find anywhere else.
A recent research shows that discounts and giveaways are the major reason for a customer to follow a business’s Facebook page. Also, contests and games can be used to liven up your page making it active.
Facebook also enables you to distribute customer surveys. If you try this technique, make sure that you keep your surveys short and simple, and provide a survey link that users can easily click, ignore or share with their friends.
Nurture your relationships
Be patient as it takes time to build good relationships with other Facebook users. Engage sincerely in conversations, provide useful content, and develop rewards for loyal customers to help build positive relationships.
Promote your Facebook page
If you have a Facebook page, promote your page throughout your business so that your social media works hand-in-hand with other traditional marketing methods. Provide your Facebook address on your letterhead, business card and website, in store, in advertisements, and in your email signature.
Use Facebook Insights to learn more about your customers
Facebook Insights tell you more about the users who choose to like your page. Once you know your Facebook friends’ or followers’ characteristics, you can alter your posts and offers to meet their needs and interests.
For example, if you own a book store that provides books to customers of all ages, but if most of your Facebook friends and followers are aged 20-30 years, your Facebook offers must concentrate on the books suitable for that age group even though your in-store offers are broader.
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